Project Type: Produced, Commercial Work
Location: Verona, Italy
Packaging Contents: Ingredients for Spirits
Packaging Substrate / Materials: Cardboard Tube + Wrapping
Printing Process: Hotfoil
LUME is a metamorphosing idea that takes on a different form each year but is always an incarnation of creativity. Its extraordinary ability to transform itself and again become something pure is the foundation of alchemy. LUME Elisir is a metaphor: a liqueur to make at home, a game turning you into alchemists for a day and helping you rediscover the pleasure of giving things new shapes.