Danone – Health Water X MEIYIJIA


Design: Box Brand Design
Project Type: Produced, Commercial Work
Client: Danone
Location: Hong Kong
Packaging Contents: Beverages, Water
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Danone X Meiyijia launched a limited edition bottled water for targeting young people, aiming to convey the message ‘youths drink more fine water and living fun’, which has reinforced the emotional resonance between the brand products and consumers. Box designed a series of packaging by applying three theme: City, Forest and Ocean, to show the interesting life of youths. Through special technique and multi-perspectives to emphasize the young lifestyle and making each bottle “unique” with a strong contrast of color for improving the brand awareness.