Jerez de la Frontera, Cádiz, España

Design: Salvartes Design
Project Type: Produced, Commercial Work
Client: Felipas
Location: Spain
Packaging Contents: Bread
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

To develop identity we rely on the general symbol of conquest: the flag (example of this is the arrival of man to the moon and the mythical American flag placed there), take the F of the name of the brand to simulate a mast with a flag fluttering in the wind.

The image of the products is based on the main ingredients (for example, cheese-flavored peaks, ham with tomato, etc.) and characterized by superimposed illustrations, which personify the ingredient as a pirate, a ship or a sailor.