Project Type: Produced, Commercial Work
Location: Dnipro, Ukraine
Packaging Contents: Eco food
Packaging Substrate / Materials: Plastic
Microgreen is a food company producing wholesome microgreens- two weeks sprouts. This is a healthy food which is usually eaten as a salad.
Our task was to make interesting and “tasty” packaging to emphasize the uniqueness of the product. We have found some tasty salads including microgreens as a possible ingredient and show them on the packaging. There is a round transparent window in the center of the packaging that looks like a plate where the sprouts are well-seen to a consumer. These packagings help to increase brand awareness. The problem of dented goods was also solved by this packaging.
The uniqueness of the project is in a new kind of packaging where the main product is shown as a part of something bigger. The combination of dark colors and transparent parts make packaging bright and easy to remember.