Imperiale, Maremma Spirit

Design: Officina Grafica
Project Type: Produced, Commercial Work
Client: Rocca di Montemassi
Location: Italy
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Tactile varnish, gold foil, two side offset print

Maremma is a tough land made by men and where bulls have can become legends.

Like “Imperiale” the bull that give the name to this gin and who fought for his freedom and escaped from a fair in Florence in the ’30s.

This Gin want to be an homage to Imperiale’s strength and will, so similar to the land where he was born and raised.

What’s Unique?
The label is printed on both sides in order to make to the packaging the desired connection between the animal and the land. A double history contained on a single sheet of paper.