Flamel MD

Design: minimalist
Creative Direction / Design: Wonchan Lee
Artwork / Design: Ohyun Kwon
Project Planning / Managing: Hyun Jin Lim / Woo Jae Lim / So Young Kim (IT’S HANBUL)
Photography: Han Jeong Hoon of H.Factory
Project Type: Produced, Commercial Work
Client: IT’S HANBUL
Location: Seoul, Korea
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Offset

minimalist has developed a brand identity and created package design for a newly launched cosmetic brand Flamel MD.

Flamel MD is originated and inspired from French alchemist Nicholas Flamel. Flamel MD was able to make its own ‘Alche-medic’ solution available to the skin solution.

By using Nicolas Flamel’s historical period as our motif, we have devised a Gothic font that symbolizes the medieval times of the 14th century while also capturing our identity.

The brand identity is devised by using a round flask to symbolize alchemist’s research and by using three solutions originating from the meaning of the moon. It symbolizes the brand’s birth from the vigor of alchemists and Flamel.