Design: Akim Melnik Studio
Project Type: Produced
Client: Gurmina
Location: Minsk, Belarus
Packaging Contents: Spices
Packaging Substrate / Materials: Web flexible packaging
Printing Process: Flexoprinting

The product line of the brand “Samyiy Smak” consists of forty different spices and seasonings, which are visually divided into five main groups: “seasonings for…”, “greens”, “peppers”, “spices” and “confectionery additives”. In order to stand out among similar competitive products, the customer decided to make the design a little humor. According to his idea, all the illustrations were to resemble the outlines of a ceramic pot with handles. With some kinds of spices it was not easy to do, but we tried:-)


  • Design trademark
  • Creating illustrations
  • Design style and forty privates packs in series


  • Rolled packaging, printed using the technology high-lineature print HD Flexo, which allows to achieve the most realistic, clear and detailed images
  • Multicolor advanced color gamut technology, using standard CMYK colors in combination with Pantone bright colors, provided enhanced colorfulness and saturation of images
  • Selective matte varnish creates an image of an attractive product and a pleasant tactile effect, increasing the value of the brand in the eyes of the consumer
  • The presence of a combination of foil materials protects the product from negative environmental factors, thereby prolonging the shelf life of the product


  • “FlexoTech International Print & Innovations Awards” 2018
  • “Flexo Print on Film – Medium Web” 2018