JUST UP — Soft Drinks

At the state enterprise “Belarustorg” the Administration of the President of the Republic of Belarus began production of flavored drinks “JUST UP”.

The first step in creating a new brand was naming. From a number of options offered to the customer, the most successful name was chosen, which was visualized on the trademark using a font style. Next, the original shape of 1.4 l and 0.5 l PET bottles was developed, which successfully indicated the TM speaker and the chosen label design style.

To differentiate between the “Mojito-Strawberry”, “Tonic-Mojito” and “Bitter-Lemon” calendars, the labels have stabilized images of juicy lemons, limes, meat and strawberries.

The series includes two new products for the Belarusian market – “SСHORLE” drinks. An original combination of 60% natural apple/cherry juice with mineral, artesian water. To enhance the attractive image of the label design, the effect of a metallized surface and fragmentary varnishing was used.