Agency: Creating A Storm
Founder, Packaging Design Specialist: Storm Wiggett
Food Stylist: Emma Wilson
Photographer: Russell Smith
Location: South Africa
Project Type: Produced
Client: Sunbird Rooibos
Product Launch Location: South Africa
Packaging Contents: Rooibos tea in compostable teabags
Packaging Substrate / Materials: Cardboard
Printing Process: Litho print with goal foiling
Sunbird Rooibos Teamakers approached Creating A Storm to create a look and feel to launch the Superior range of blended rooibos tea into popular retail chains. This premium quality tea is organically grown on two farms in South Africa’s Cederberg region before being blended to create a refreshing taste. There are five flavours to choose from.
The team at Sunbird Rooibos is fascinated with spices and has long been inspired by the history of the Cape and the maritime spice route. I wanted to create something quite special and luxurious but more importantly, to bring this love for spice into my design.
The oriental features quite distinctively in the use of gold foils, intricate illustrations, and rich colours. The box set up is designed to evoke a magical forest and take you on a journey of discovery. You’ll find sunbirds hidden in the dense leaf and grey branches. There is also a sunbird which sits on the lid of a teapot centred in a sundial. This is carried across the range of flavours. The copy integrates into the flow of the design to create a harmonious environment.
It’s playful and whimsical.
Best of all, the packaging is 100% recyclable, reusable, and compostable, making this an eco-friendly buy.
Sunbird tries to keep its carbon footprint as low. The tea is sustainably made and the products sustainably sourced. What makes this design special is the packaging is 100% recyclable, reusable, and compostable, making this an eco-friendly buy.