Agency: Studio Chapeaux
Creative Direction: Axel Domke
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Reading Glasses
Packaging Substrate / Materials: Cardboard
With Vizou, Thalia launches its own reading glasses collection. The aim was to develop a holistic identity design for this collection. (Naming, Logo, Packaging Design).
Enjoy every Detail — the new joy of reading.
A reading glasses packaging that grows with the needs. The comprehensive graphical identity evolves according to the dioptric strength, form and tonality of the respective eyewear model.