Creative Director: Habi Girgis
Project Type: Produced
Product Launch Location: Egypt
Packaging Contents: Pizza
Packaging Substrate / Materials: Cardboard
Printing Process: Offset
3al7atab (means “on wood” in Arabic) It iss the first-of-its-kind venue in Egypt that serves artisan pizza, comfort food and smoked meat.
The pizza is cooked in less than 90 Seconds, in a Wood Brick Oven at 500°C.
The challenge was to differentiate the brand from the crowded mainstream competitors in the market. The name written in (Franco-Arab) was also another challenge. The rustic and timeless style with the axe cutting the pizza, reflects the meaning of the brand name helped the positioning of this brand as a gourmet artisanal pizza despite all these challenges.