Iranian Doogh

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Design: Taha Fakouri
Location: Iran
Project Type: Concept
Packaging Contents: Doogh
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography, Digital printing

Doogh has long been a popular drink and was consumed in ancient Persia its name derives from the Persian word for milking, dooshidan.

Doogh is a traditional Turkic drink and was consumed by nomadic Turks prior to 1000 CE.

So I use traditional Iranian roles on the bottle to create a perfect harmony between a modern form and a traditional design that at first glance made a good sense.