Design: Taha Fakouri
Project Type: Concept
Packaging Contents: Doogh
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography, Digital printing
Doogh has long been a popular drink and was consumed in ancient Persia its name derives from the Persian word for milking, dooshidan.
Doogh is a traditional Turkic drink and was consumed by nomadic Turks prior to 1000 CE.
So I use traditional Iranian roles on the bottle to create a perfect harmony between a modern form and a traditional design that at first glance made a good sense.