Design: Dozen Agency
Project Type: Produced
Client: Pervyi Pivzavod
Product Launch Location: Kazakhstan
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle, Paper
Craft Kazakh Beer is already available. An entire generation has grown up that gravitates toward diversity and unusual tastes, and the brewers react to it. BAZA creative brewery started an industrial production of craft beer and turned to us for a fun and bright design.
There are no rules when it comes to crafting. The only thing that brewers do not change is the craftsmanship principle. Craft is always about small batches and handmade. This is the feature that we have turned into a visual image. We literally depicted manual creativity on the label and received creative lettering. The letters huddle together to form the name of the brewery and help the brand stick to memory.
Baza design has become innovative for the market of Kazakhstan. This became possible due to the combination of analysis and creativity. We had already worked on several Kazakh packages, studied local design, and knew what would attract the audience. Our customer created ambitious tastes, while we created an ambitious design.