Design: Tatiana Rusalovskaya
Project Type: Produced
Client: Honey House
Product Launch Location: Russia
Packaging Contents: Nuts & Honey Spread
Packaging Substrate / Materials: Glass jar, Aluminium cap, Paper label
Printing Process: Offset printing with the Pantone Matching System, 3D UV varnishing, Foil stamping
Label design for Honey House, a leader on the market of packed honey in Russia. Nuts & Honey Spread is the new healthy and tasty product line contains five tastes: pine nut, peanut and almond, peanut, hazelnut and almond.
The aim was to create a visual identity for the product line. To emphasize the natural flavours and distinguish the product line from a competitors I focused on colours, graphic arts and print solutions.
For each of the different tastes, I created a unique pattern in a pastel colour palette natural for the respective species of nuts. Uncoated textured paper with a decent touch of varnish provides an inviting tactile experience, and the play of light on the golden foil awakes images of warm summer sunsets when it’s nice to have a cup of tea with sweets like this.