Yichang – The Celestial Empire Beer

Dozen Agency

Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Kazakhstan
Packaging Contents: Beer
Packaging Substrate / Materials: Can, bottle

We worked on an exotic task of the customer to create the design of the most Chinese beer for the Kazakhstan market.

This was how the exact implementation of the nostalgic design of beer appeared, in which we added a few traditional attributes. The red Chinese seal and the dragon, of course. The pagoda fit on the seal, and the dragon was arranged in a completely unexpected place — on the back of the label.

What’s Unique?
Not a word about dragons
was not an issue, because it was not long that our beautiful fire dragon was hiding behind the label. It was soon released to decorate posters, fridges, and wobblers and to tell the market about the very Chinese beer of the very 1990s.