Design: The Branding People
Location: Mexico
Project Type: Produced
Client: Ideen
Product Launch Location: Mexico
Packaging Contents: Smart living commodities
Packaging Substrate / Materials: Cardboard
Printing Process: Screen Printing

Ideen is a dutch inspired brand based in Mexico that produces and distributes a wide range of smart living commodities designed for modern life. tbpmx created a sober and steady brand system inspired in Scandinavian design using all the different products as main elements of communications. To avoid visual distractions we used a palette of neutral colors that let materials speak for themselves and keep the brand from going too sober. Hints of orange and blue were added that combined with the textures and geometric shapes display the fun and innovative personality of the brand.

What’s Unique?
This is such a special project, it’s simple but it’s still playful and aesthetic. It was a unique experience to design a Scandinavian inspired brand for a Mexican audience. Using the products as part of the brand system and basing all the decisions on them is what makes this project stand out.