Design: The Branding People
Project Type: Produced
Client: Peak 365
Product Launch Location: United States
Packaging Contents: Supplements
Packaging Substrate / Materials: Plastic
Printing Process: Digital
Peak 365 are high-end vitamins and supplements based on over 35 years of scientific research. The brand was made by Dr. Michael Seidman who created these while getting his degrees in medicine and nutrition. The goal was to generate the most science-based supplements in the market. Naturally, tbpmx created a graphic universe that portrays the backstory of this brand, while expressing the inevitable relationship between science and health. Peak 365 is now based on a clean visual universe that reflects the brand’s expertise and clarifies the quality of its ingredients. A color code system was built to identify their different products. The packaging was designed with a minimalist mindset that prioritizes the name of the product and taglines while co-existing with the color codings and complementary information. A graphic system composed of assets that support the communication of each of the products was created to achieve a complete branding.
Achieving the perfect balance between science, health and lifestyle transmitted through the branding is what makes Peak 365 so unique and standout from its competition and similar products.