Design: The Branding People
Project Type: Produced
Client: Mezcal Eterno
Product Launch Location: Global
Packaging Contents: Mezcal
Packaging Substrate / Materials: Glass
Printing Process: Digital
Mezcal Eterno, the new mezcal that goes perfectly with lavish, free, and fashion-forward lifestyles. For this project, tbpmx created a brand inspired by celestial and heavenly bodies that cater to an audience with an expensive taste who is interested in standing out from their peers. They are looking to flaunt and let everyone see they’re fulfilling their spontaneous whims. Therefore, a typography set that expresses a sense of luxury was selected along with a dark and sharp color palette that sets the brand apart from traditional mezcal brands. Accordingly, the editorial world remains as minimal as possible to ensure every element has a purpose. This is topped with metallic details that enforce the celestial concept and refer to the galactic sense behind the brand while effectuating the luxurious communication. This makes Mezcal Eterno a one-of-a-kind mezcal.
– Experiencia Infinita.
The concept of Mezcal Eterno is so different form all the typical mezcal brands. Instead of focusing in the artisanal process behind it and its origins, it revolves around the experience. This mezcal will take you on a heavenly and galactic journey never seen before, hence connecting with a younger and powerful audience.