Design: Lesha Limonov
Location: Belarus
Project Type: Concept
Packaging Contents: Shower sponges
Packaging Substrate / Materials: Paper

Someone sings in the bathroom, and someone comes up with new ideas there! What could be common between a simple washcloth and a brilliant masterpiece? But what if we combine them?

The portraits of the Rijksmuseum and the hairstyles of their characters inspired us to create the project. Especially Rembrandt’s self-portrait, because his magnificent golden hair is so similar to a shower sponge! Agree, fluffy hair and sponge fibers are similar?

We decided to approach the task with humor and turned the hair of famous painting characters into shower accessories or a shower sponge into hair – decide for yourself!

We developed a package with paper cutting in place of the characters’ hair: Rembrandt, Alida Christina Assink, Marten Soolmans and Oopjen Coppit. Then we put a shower sponge inside the box, thus we got packing with a 3D effect. “Hair” protrude from the plane and can be touched! It turned out to revive portraits and create an unusual design for a simple hygiene item. We hope that humor will help popularize the masterpieces of the Rijskmuseum. We don’t go to the museum every day, but we take a shower every day!

The idea turned out to be scalable, and you can make a large number of SKUs with various masterpieces. For example, a continuation of the story was a series of bright Pop-Art sponges with Monroe.