Unified Brands

147 Newton Road, Eden Terrace, Auckland 1010, New Zealand

Agency: Unified Brands
Creative Director: Alex Butenko
Illustration: Rob Turvey
Location: New Zealand
Project Type: Produced
Client: Boundary Road Brewery
Product Launch Location: New Zealand
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Aluminium Can

Nestled in the foothills of the Hunua Ranges south of Auckland sits The Boundary Road Brewery. Started in 2011, it is a brewery that has become known for its name-sake craft beer brand, Boundary Road Brewery. We were tasked to re-stage the brand and reinvigorate it in the accessible craft beer category.

With consumer insights at the heart of the project, we have designed a brand identity that utilised newly created distinctive assets – the BRB lock-up and the dynamic ‘Shed’ device. This consistent approach then gave us space and freedom to celebrate the character of each and every BRB beer through punchy illustrations.

What’s Unique?
The result was a powerful yet playful new look that feels inherently Kiwi and the brand that is now more commonly known as the abbreviation we created – BRB – the fastest growing mainstream craft beer in New Zealand.