Hubble

Design: Francesco Paternoster
Location: Italy
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Foil stamping

Concept Branding and Packaging for an Italian brewery. The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.

The project is divided into two types of beer: a Weiss and a double malt. The Weiss packaging has very light colors that stand out from the black and bronze of the double hop beer.

The illustration has a style that takes up the ancient lithographic prints, engraved in wood or metal, and is entirely made using digital brushes that simulate the pressure of the hand on the sheet.

What’s Unique?
The can is not treated as a simple package but is conceived as a book page in which an entire story of beer, ufos and stars is written.