Agency: k2design
Creative director: Yiannis Kouroudis
Location: Greece
Project Type: Produced
Client: Kayak
Product Launch Location: Global
Packaging Contents: Ice cream
Packaging Substrate / Materials: Plastic
Printing Process: Offset – Injection moulding (IML)
A tantalizingly delicious, unforgettable ice cream.
Kayak is a leading, premium Greek ice cream manufacturer that came to us for their product packaging. Their requirement was to reflect the mix of tradition, creativity and spirit of adventure found in their recipes which contain unusual ingredients and original flavor combinations, some of which have been developed with chefs.
Dense and bursting with color our award-winning packaging reflects the appeal and dewy freshness/ novelty of the key ingredient in Kayak ice creams. This series received prizes at the Greek Graphic Design and Illustration (EBGE) and the ERMIS awards.
For us, this was a very stimulating project which gave us long term satisfaction.