Indian Truck art / Matchbox design

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Design: Sonali Agle
Location: India
Project Type: Student Project
School: Unitedworld Institute Of Design
Packaging Contents: Matchbox
Packaging Substrate / Materials: Cardboard

I took Design a Type challenge on Instagram and designed a Devanagari alphabet every day for 47 days inspired by the quintessential Indian truck type. I used Rajdhani from the Indian Type Foundry as my base type for this project, which I modified accordingly later. This project is called 47 Days of Devanagari, and I have sharply designed Devanagari letters in bright colours and elements from traditional Indian visual aesthetics.
Matchboxes are unique. Hence, I decided to use these devanagiri characters on them to give them a quirky and Indian look!

What’s Unique?
Since it was a part of a challenge, there are 47 designs available in this series, each inspired from the beautiful truck art of India.