Smirnoff Black

Design: Sonali Agle
Location: India
Project Type: Student Project
School: Unitedworld Institute Of Design
Tutor: Mr.Sambhit Pradhan
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle, Aluminium cans, Tetrapak

Smirnoff Black label, the premium version of their brand is pot-distilled and filtered through 7 tons of charcoal. Purity is at its best for this vodka.

For this project, I have redesigned the packaging of Smirnoff Black as well as the label, giving it a sleek and minimalistic look which speaks for the class of the brand. Various mediums of products are explored over here which includes glass bottle, tetrapak and a soda can packaging which shapes a whole new future for the manufacturing of the label and making the brand available to a mass number of consumers.

What’s Unique?
The patterns on the packaging are inspired from the Russian folk art, hence sticking to the roots of the origin of Vodka. The sleek look of this brand will attract the eye of the customers.