Retkipulla – raisin bun, 2020

Design: Mint Station
Location: Netherlands
Project Type: Produced
Client: Pulla-Pirtti
Product Launch Location: Finland
Packaging Contents: Pastry
Packaging Substrate / Materials: Plastic

Packaging graphics for Pulla-Pirtti’s new delicious raisin bun Retkipulla (=excursion bun). These buns are just perfect to take away since they don’t have a sugary layer. Which means, no sticky fingers! Since this bun’s secret is purely in its attractive taste, we wanted to wrap them in a colorful and fun way to balance the modest look of the product. They deserve to be seen and more importantly eaten. These buns are now available in Finnish supermarkets. To find them even faster in the supermarket environment, we created a POP-ad to be added behind the product bags. This POP-ad is shown in one of the images.

What’s Unique?
We did not want to use ordinary ‘window-solutions’ to show the product, so we used illustration to create more appealing peeking holes (water & sky).