CHIKENZZZ. Big city chicks

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Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Snack
Packaging Substrate / Materials: Plastic

BIRTH OF CHICKENZZZ
was preceded by careful strategic work. DOZEN immersed itself into the category again, chose its consumers, developed positioning, and tried some territories in which it was looking for the brand name. Chicken Kabanosy are perfect for anything and for any time: parties with friends, home cinema, a school lunch, or tourist breakfast.

OUR BRAND AMBASSADOR
survives no matter what. Little Chick is not only able to breathe the colors of life into a dull city shop but also looks like a true party queen in any shop: whoa, whoa, hot! Remarkable and self-confident. But at the same time, it is friendly, simple, and accessible, as opposed to some cold distant Hollywood star.

CHIKENZZZ
are already opening the doors of Ukrainian retail chains. They can be found at gas stations and in convenience stores. If you come across our Chicks somewhere in the city streets, grab them quickly, because these chickens go off like hotcakes, so be sure to get a hold of them.