Project Type: Produced
Product Launch Location: Americas
Packaging Contents: Hotdogs
Packaging Substrate / Materials: Paper
Printing Process: Screen
Diggity is a new take on old school 80’s take out branding. Pulling inspiration from the original Pizza Hut and Sizzler branding vibes this instantly iconic branding is both bold and memorable. The familiarity with the word marks inspiration eases the new brand into market instantly like it was always here. Hot diggity dogs are the McDonalds of hot-dogs and sure to last as long.