Distinto Gin Italiano

Creative Director: Andrea Castelletti
Copywriter: Tania Loschi
Calligrapher: Francesco Guerrera
Photo: Marco Biancucci
Location: Italy
Project Type: Produced
Client: Italianorchards srls
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Silkscreen

Naming and packaging design for the blue-purplish artisanal gin made in Milan, Italy. His particular color comes from the infusion with the petals of the Butterfly Pea flower.

Distinto is a London Dry gin produced using only premium certified botanicals, certified organic and kosher Italian soft wheat alcohol, and spring water. The juniper berries, harvested by hand to preserve their integrity, are crushed only a few moments before the distillation begins. The distillation is slow and with low-temperature steam. After the distillation, edible flower petals are infused into the gin to give it its particular color and the property of changing color in contact with tonic water.