Project Type: Student Project
Packaging Contents: Hand Soap
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing
Bubulle is a prestigious French soap with refined scents. Dedicated to hand washing, Bubulle will surprise consumers with the smoothness of the soap. As far as the graphie identity is concerned, the typography used for the logotype is fine and rounded, evoking the curves, softness and delicacy of soap bubbles.
The latter is at the centre of an ovoid shape suggesting a bubble in movement, oscillating with grace and voluptuousness. The pastel colour gradations represent the spirit of lightness and finesse of a beautiful soap bubble. These airy and delicate colours create a pleasant atmosphere that inspires a moment of pleasure and comfort.
A packaging must transcribe all the values of thebrand and be in line with the logo in order to have a homogeneity in the graphie line. Lightness, novelty and refinement are essential words in the creation of my Bubulle packaging. This lightness is created by the pastel shading found in the logo, as well as the soft touch aspect that takes us into a world of tenderness and delicacy.
This soap seems light as a bubble. The packaging reminds us of the bubble, as it has a similar shape. lt is completely new, it attracts, intrigues and above all it sets Bubulle apart from the rest of the usual soaps. The pure design contributes to the refinement and prestige of Bubulle. The packaging is in perfect harmony with the brand.
The uniqueness of this product is its completely innovative, new shape. Its very soft colours and its very sober, uncluttered design bring out its prestige. There is no need to put too much on to show that its product is the best, simplicity is more expressive.
Its name is also unique, because coming from a common language, Bubulle represents a top-of-the-range, prestigious brand. This discrepancy creates a demarcation as well as an understanding of all. As this high-end product is available to all, it makes it accessible and easy to understand.