Christmas Spirit Cups

Posted on

Derrick Lin


Design: Sowl Creative Studio
Location: Greece
Project Type: Produced
Client: VOLTA Coffee Community
Product Launch Location: Europe
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper cups
Printing Process: Flexography

VOLTA, a local yet aspiring coffee brand, wanted to exhibit its appreciation to their clientele while also lifting their -unstable due to the current health circumstances- psychology up, by offering them a redesigned, full of hope and a bit of funkiness, packaging for their beverages.

Our call, therefore, was to create something unique -in order to stand out from the vast competition of the specific market- which at the same time, would be functional and relatable to the intended audience.

We achieved this balance through a clear, dynamic, and recognizable composition that took into account both the brand’s aim along with our general philosophy which emphasizes minimal aesthetic and avoids chattery illustrations at all costs.

We were looking for those images that would speak volumes about Christmas; figures to which everyone could relate. And what else consists the epitome of Joy & Christmas, if not Santa Claus, Christmas trees, and snow!!!?

The foundations for our design: a more “back-to-the-basics” approach, hence the clean-cut trigonometric elements. Simple shapes with straight and fresh lines, embedded into a timeless yet aggressive approach. The result brought to the surface three different designs, one for each cup: a three-pieces, triangled Santa Claus, a two-rounded-pieces snowman, and a, unevenly-cut, Christmas tree. All blended into one joyful formation through a bold red environment.

The entire composition consists of a dialogue between beautiful illustrations & minimal, strict, and bold lettering, attempting to convey the most hopeful message in the world….that Christmas is coming…regardless!