Agency: QNY Creative
Creative Director: Ezio Burani
Senior Graphic Designer: Ana Camero
Photography: Rebecca Slee
Strategy: Dina Nguyen, Campara Rozina
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Truffle Ketchup Sauce
Packaging Substrate / Materials: Paper, foam board
Printing Process: Foil Stamping
Social Media icon and 21st-century foodtrepreneur Foodgod is making the leap from personality into brand. After rising to fame along with the Kardashian family in a number of successful reality shows, and appearing on virtually every screen–from television to Instagram, and beyond–it was finally the time to identify what his indistinguishable essence would offer to the general public. The answer came in food. Showcasing heavenly delights too idyllic for this world across his Feeds on a daily basis, it was only logical that the first product to come from Foodgod’s line would have married the ordinary with the exceptional: truffles and ketchup. It could have only been through QNY that the two would have also come together so beautifully in the packaging.
Foodgod commissioned QNY’s talented Design team with the task of preparing the Truffle Ketchup’s coveted limited Edition Celebrity Launch Promo Box. Knowing it was going to be featured on some of the largest platforms of the world, QNY made a box that truly is a showstopper. Coated in a painterly deep crimson hue, the box itself stands out even more with a golden foil quasi-batik pattern reminiscent of luxurious crocodile skin. The result is sophisticated, exaggerated, and very playful as emphasized by the humorous brush-stoked script text that is painted across the front panel in a pristine white.
The inside of the box reprises the front print across a black canvas to elevate the atmosphere and create a more refined look, making the red bottle pop across repeated Foodgod logos in gold. The branded feel is unmistakable. The Truffle Ketchup is celebrated and essentially crowned divine, with a design that makes the unboxing experience beyond ceremonious. Simply sacred.
This custom box was designed to be a showstopper on social media, to entertain and delight the user’s sight. It takes the truffle theme to another level, magnifying it through a gold foil pattern over the signature Foodgod red color. On top of that, we added the message in bright white to create deep contrast, to ensure Foodgod’s message gets delivered to its recipient, elevating the unboxing experience for his celebrity clients.