Joy

Design: The Branding People
Location: Mexico
Project Type: Concept
Packaging Contents: Edibles and weed
Packaging Substrate / Materials: Glass, tin and plastic

The 21st-century offers ways to freely enjoy ourselves we’ve never seen before. This raises some questions: Are we doing what we want? Are we living our best life? Now you can answer these with pleasure. Joy is the new way to consume cannabis. A brand that has four product lines that are mainly presented in edibles and pre-joints. All available in single serves at a low cost. The goal is to capture the attention of regular users and curious consumers alike. To captivate them, tbpmx makes use of bright and saturated colors mixed with a bold communication, complemented with a logo that screams “I’m here, enjoy now!” This is like music to the eyes, a dynamic, playful, and pop-heavy graphic approach, topped with a driving editorial style that is bold and has hints of movement. To contrast this heavy appeal, the packaging remains simple, cool, and user friendly. – A hint of joy.

What’s Unique?
Joy is a project that suits our current times more than ever. It’s a product that offers an escape and fills its users with joy. Creating this brand was a trip of vibrant colors and bold typographies with a wink to the 60’s.