Design: CRØM STUDIO
Project Type: Produced
Client: Valtara Winery
Product Launch Location: Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing, foil stamping, embossing
Regarding the design of the packaging of Valtara Winery, a design solution based on both minimalism was chosen (in sequence with the logo) as well as in the art of typography. Regarding the design of the labels for the VALTARA wine series, a system based on the number of bottles was selected (5 bottles) as well as in both different types of wines (dry – semi-sweet).
Based on the above, a 5-point system was designed, in order to separate both the space and the creation of visual elements. In each case, we keep the bottom grid of four, with the fifth fixed to give way to one of the 3 elements of the logo.
The uniqueness of this series of labels is created through the design grid in combination with the parts of the logo, giving the consumer the feeling of a very dynamic and careful label that raises the bar in the product.