Agency: Backbar Studios
Designer: Conor Smyth
Set Photographer: Jonathan Lavander Studio
Studio Photography: Nick Howe
Project Type: Produced
Client: Bayab Gin
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Lithographic
Bayab is a bold gin from a vibrant continent. Infused with South African Baobab Fruit this is a Classic Dry Gin distilled and bottled by hand in South Africa. Bayab combines the natural beauty of the South African continent and its people to create this gin – African Grown gin.
Bayab’s new design elevates the message that their gins are distilled using locally grown botanicals. The look and feel is contemporary and simple, supported by bold colours that communicate the uniquely South African botanicals & flavours.
The dotted pattern that gives Bayab’s label it’s distinctive look takes inspiration from Bayab’s unique lead botanical – the Baobab fruit which hails from Zambia and Madagascar. The Baobab fruit sits at the heart of the gin, so it sits at the heart of the design.
The sharp edges of the logo type, the angles on the A’s, the mirrored symmetry and the inner line on the logo, have all been inspired by ZULU patterns and traditional South African typography.