Exotic trips

Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Strong drink
Packaging Substrate / Materials: Glass bottle

When we started our journey in the winter of 2020 moving along the route of redesigning obolon’s beer-based hard drink, it was difficult to imagine that for customers, even a routine trip to the nearest supermarket would become a mix of a road-movie and action, because of the lockdown that was about to happen. Actually, the path to the final version of the design was not easy either: the goal was to mix naturalness, alcohol, handmade, vibrancy, taste, and freshness. The spring was just around the corner, so we had to get ready for the summer properly.

Across the seas, as is known, there is a lemon garden, so, first of all, we reached the tropics of pacific islands, from where islanders deliver lemons right to Kyiv in canoes. Since the concept of the design was based not only on hardness but also required it to be mixed with naturalness and motion, we came up with the story about traveling to fruits and plant ranges that correspond to the drink flavors.

Exotic trips have become more than just exotic nowadays. But mixing some good ol’ beer with notes of tropical fruits can help you to imagine yourself somewhere near the equator, with a renewed bottle of hard mix in a hand. All you have to do is to look into these colors: the colors of the sky above Mexican highlands and island greenery of the subtropics.