Arthr

Design: Nik and Carole
Location: United Kingdom
Project Type: Produced
Client: Arthr
Product Launch Location: United Kingdom
Packaging Contents: Products that make everyday easier
Packaging Substrate / Materials: Corrugated E-Flute
Printing Process: Laminated Litho printing, Flexography

The challenge
What was on offer for people with arthritis was old fashioned, clinical and looked out of place in their homes. Arthr had designed a range of aspirational products that made life easier and didn’t compromise on their sense of style.

The customer
Living with arthritis can make even simple chores a challenge, but these designs really changed people’s lives for the better. However functionality was only one side of the story, these products had to fit seamlessly into their homes. Designs they could be proud of, that made them feel positive in every sense.

The result
Working with the team at Arthr we created packaging that is beautiful in form and function. Easy to carry, open and assemble. One that balances the needs of the user with an eye for modern design. Inspiring them with the journey behind the brand and making a real difference to how they feel about using the product.

What we did
Questioning and Strategy, Writing and Personality, Structural & Packaging Design, Artwork and Retouching.

Making it happen
‘We were really impressed with the packaging concepts you guys delivered. They featured lots of great ideas that will help shape our brand.’ Adam Vaughan – Head of Design.

What’s Unique?
We are on a mission to improve everyday living for people with arthritis by designing, developing and championing innovative, high-quality and ergonomic products.