Fot-Li vermut

Agency: Typesense Graphic Design
Printer: Vidal & Armadans
Photographer: Alegre Wines & Spirits
Photographer: Óbal Studi
Location: Spain
Project Type: Produced
Client: Alegre Wines & Spirits
Product Launch Location: Global
Packaging Contents: Vermouth
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing, gold foil stamping, embossing

Fot-Li is a brand of elegant, full-bodied vermouths with character and complexity, with a visual identity that takes us back to the late 19th century.

They are crafted and bottled by a hundred-year-old company in Reus, Spain, the famous Catalonian cradle town of vermouth, following traditional and antique recipes. It comes in two flavours: “Rojo” and the limited produced “Fórmula Antiga”.

Its graphic resources, typography and colours are inspired by the “modernisme” art movement, Catalan Art Nouveau, of the l890s.

Emphasising its origins and heritage was essential for creating the brand.