Design: The Brand Tag
Project Type: Produced
Product Launch Location: Venezuela
Packaging Contents: Seafood, Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Lithography
Brand identity, strategies and packaging for a dark kitchen restaurant with asian-inspired dishes.
We are a dark kitchen style restaurant with a menu based on fun and crazy Asian fusions. Our service is fast and simple, you can ask wherever you prefer. We bring the flavor! Our goal is to be the fastest and tastiest service you will find. Here, you will live an experience from the moment that you open your delivery.
Our main audience consists of young adults who are fans of Asian cuisine and dare to try new preparations; In addition, they look for brands that offer a complete experience for their group plans.
The branding is friendly, ingenious and ironically funny, especially with its packaging, which makes the arrival of each delivery feel exciting and unique. Takeshi’s identity uniquely combines illustrations and typographies with the colors that usually represent the world of asian cuisine, with a fun twist.