Colgate Toothbrush

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Design: Saloni Vilas Khanvilkar
Location: India
Project Type: Student Project
School: National Institute of Design
Tutor: Dr. Tridha Gajjar
Packaging Contents: Toothbrush, Colgate, Brush
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing, Screen Print(UV)

The objective of this project was to find the most frustrating packaging we ever faced and in any packaging and then make it Frustration free and Sustainable packaging, This helps to strikes a fine balance between protecting the product during transit and making sure it is as easy as possible to open when it reaches the customer. More than that, it also reduces the amount of material used in packaging, making it far more environmentally friendly.

Colgate themselves have accepted that Their toothbrush packaging is waste. The main focus was on Hygiene and reducing material and reuse it. After research and user testing, problems in existing packaging problems were found. The concept was that the product should come out of the packaging without any contact with germs that are present on our hands.

So, we needed a mechanism that will release the product with force due to air pressure.

This product is a Universal design for those who cant see, Can feel the texture of the type of brush the brand is providing them through the graphics on the packaging raised through the screen print (UV) the graphics are raised and sensed.

A toothbrush is a hygiene product, it will be mainly used after a while.

Hence the design has to be clean and chic in its visual language for easy blending. The graphics need to be easily recognizable and informative at the same time, to provide information at a glance.