Keep Calm and Live

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Design: Ezi Brand Design
Location: Canada
Project Type: Produced
Client: Station 22
Product Launch Location: Canada
Packaging Contents: Ready-To-Drink
Packaging Substrate / Materials: Can

EZI Brand design, for Station 22, adapted the Keep Calm wine brand into a ready-to-drink can size. The product can be found in grocery stores everywhere in the province of Quebec.

The look was meant to be light, fresh, colorful and all about the summer season, to match perfectly with the fruity and refreshing taste of the drink. The colors were chosen to stand out in grocery stores and to represent joy and sunshine.

Keep Calm and Live is a delicious drink, perfect for picnics, sunny afternoons by the pool or on the beach. One practical size in 3 flavors : strawberry, tropical fruits and pink grapefruit. Let’s get the summer started! 🌞