nur | Natural pomegranate soda

Derrick Lin


Design: Rattlesnake Group
Location: United Kingdom
Project Type: Produced
Client: nur
Product Launch Location: Global
Packaging Contents: Pomegranate soda
Packaging Substrate / Materials: Aluminium

Our team has developed a visual style and naming for “nur”. This young company produces soda from 100% pomegranate juice with no added sugar. The goods are transported directly from the regions of Armenia, where delicious and sweet pomegranates grow.

What’s Unique?
Our main task was to create a corporate identity that would reflect the flow of mysterious energy and become a breath of fresh air for soda lovers. We had to create a bold design to overshadow the existing supermarket soda can designs. The target audience is young, energetic and bright personalities who are constantly looking for innovations.