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Global

Design: Ideologo
Location: Spain
Project Type: Concept
Packaging Contents: Raw Honey
Packaging Substrate / Materials: Glass Jar, cardboard
Printing Process: Digital printing

Tesela is a premium-quality, natural honey brand. We reflect the product´s purity in name, brand, design and packaging with a minimalist, clean, eco feel design. The word “tesela” or small mosaic tile, refers to the pieces that make up a honeycomb. Thus, we reflect the concept of care and attention to detail; each cell is important, and each bee works with precision. To reflect this, the design has a soft, limited color palette, with embossing. The carefully designed top-cover protects the product and reveals its color, allowing the quality of the product to be seen. The striking recycled cardboard case captures the consumer’s attention and reflects Tesela’s intention to protect bees and local beekeepers. A new style of honey producer with a high ecological and social commitment where design is a key factor.

What’s Unique?
The striking recycled cardboard case captures the consumer’s attention and reflects Tesela’s intention to protect bees and local beekeepers. A new style of honey producer with a high ecological and social commitment where design is a key factor.