Design: Maison Linea
Project Type: Produced
Client: Wilhelm Apfel Liqueur
Product Launch Location: Global
Packaging Contents: Liqueur
Packaging Substrate / Materials: Glass
We accompanied Indie Drinks in the creation of an apple liqueur, emblematic of Swiss culture. WILHELM Apfel Liqueur is inspired by the story of William Tell (Wilhelm Tell, in German), the legendary hero of the Swiss founding myths. In order to enhance the Swiss nature, we have imagined a fresh, gourmet and mountainous graphic universe set in scene by its back label printed in recto/verso. From its brand identity to its packaging identity, this original creation distills a sweet and sour universe. The cork stopper, the engraved cap, the paper material, the swelling varnish on the typography and the silver gilding are all details that premiumize this 100% Swiss liqueur.