Design: Taha Fakouri
Project Type: Produced
Client: Bahar Poutan Sepahan
Product Launch Location: Global
Packaging Contents: Grapes
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Bahar Pouyan Sepahan Printing Company is one of the most advanced printing houses in the world and has a long history in this field and has always tried to use a new method in printing according to the needs of the society for new products with updated designs. And show a variety of print effects on different materials.
Therefore, it was decided to show depth and detail in printing by creating different designs on different materials with various effects, complete and upgrade to find their place in the packaging. Our goal was to create labels for several different categories, one of which was the drinks section.
Therefore, a design had to be created that firstly has the symbol and character of being Iranianized and is completely different from the labels available in the Iranian market and can compete with labels outside Iran.
After a long time of deliberation, it was decided to use the image of grapes, which in Iranian myths is considered a symbol of life force, enlightenment and wisdom.
According to research, the age range of customers of this product is from 18 to 40 years, so this should have been considered and designed according to the tastes and desires of customers.
Using large-sized grape leaves in the center of the page to draw attention and direct reference to the subject, and using Iranian paintings inside the grape leaves with intertwined branches of it, with golden effects and highlighting in a completely white space and Minimal and for more customer communication with the product, modern and prominent fonts have been used that every person will fall in love with after touching it.