Iossi pro – natural skin care

Design: Łobzowska Studio
Graphic designer: Weronika Cyganik
Graphic designer: Zofia Dziurawiec
Photographers (product): Aleksander Karkoszka, Megi Rychlik
Photographer (body): Atelier Kryjak
Location: Poland
Project Type: Produced
Client: Iossi
Product Launch Location: Europe
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Glass bottle

IOSSI is a Polish natural cosmetics brand, appreciated and awarded by numerous trade votes. After creating a classic line of products, which became a customer favourite, IOSSI decided to launch lighter formula cosmetics. Our goal was to design a visual identity and a graphic design of the packaging of the new premium line: IOSSI PRO – plant based functional cosmetics.

The main path of the project was ‘honesty’ in all forms – the natural ingredients, effective formula, strategy of the campaign and the simple form. Everything has been designed in an ecological, sustainable way – from a printed glass bottle to ecological, environment friendly paper used for packaging.

The project reflects the next steps of the brand’s evolution without drifting apart from what was recognised by the Customers until now. The minimalistic graphic design of the packaging – based on typography in a characteristic, axial layout – and key visual elements gave the products a distinctive and noticeable visuals, introducing a new observable quality, but also showing qualities consistent with the aesthetic philosophy of the brand.

The campaign promoting new line is based on the ‘body neutrality’ message. It featured women – Ania, Ewa, Joanna, Paulina, Małgorzata, Agata & Ania – who co-create the brand and products.