Design: Parabrand Group
Project Type: Produced
Product Launch Location: China
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Beijing Quanjude is a century-old brand founded in 1864. Through continuous innovation and development, Quanjude Roast Duck has become the leader in the roast duck industry, and it represents a major characteristic and sentiment of Beijing. Quanjude’s Quanjude cuisine, which integrates “quan duck feast” and more than 400 special dishes, is loved by customers at home and abroad, and is known as “China’s No. 1 Food”. Beijing “Quanjude” presents a beautiful image that is both old and young, both traditional and modern, and is advancing courageously towards the grand vision of “China’s No. 1 Catering, World-Class Food, and Internationally Famous Brand”.
Open Quanjude’s brand-oriented packaging design model to better spread the charm and culture of Quanjude. The packaging makes the young fashion and traditional charm more fusion, forming Quanjude’s unique packaging design style characteristics, and discarding consumers’ inherent in Quanjude The impression of traditional Chinese style, showing consumers a brand-new new Chinese cultural image, must also be a baptism of a new cultural packaging for consumers.