Design: Parabrand Group
Project Type: Produced
Client: Zhang Yiyuan
Product Launch Location: China
Packaging Contents: Tea
Packaging Substrate / Materials: Tinplate
Printing Process: Flexible printing
Beijing Zhang Yiyuan Tea Co., Ltd. was established in June 1989. Its predecessor, Zhang Yiyuan Tea House, is a well-known time-honored brand in Beijing. It was founded in the twenty-sixth year of Guangxu in the Qing Dynasty (1900) and has a history of more than 100 years. The name of the store is taken from the meaning of “One yuan renews in Vientiane”. Zhang Yiyuan was recognized as “China Time-honored Brand” and “China’s No. 1 Tea Brand”, Zhang Yiyuan’s trademark was recognized as “China’s Well-known Trademark”, and Zhang Yiyuan’s jasmine tea scenting technique was included in the national intangible cultural heritage protection project.