Location: United States
Project Type: Concept
Packaging Contents: Chips, Popcorn, Cereal, Coffee, Ice Cream, Seltzer Water
Packaging Substrate / Materials: Aluminum, Cardboard, Paper, Plastic
As a private label brand for European and Middle-Eastern grocers, Magictime needed a modern redesign with a uniquely American personality to communicate its high-quality offerings to an international audience. The new visual strategy combines retro-inspired design cues with bold color and iconic imagery to create a distinct and flavorful American voice. Crimson red anchors the lineup while a playful wordmark and graphic stars bring ownability and approachability to the brand. To enhance flavor and quality perceptions, the system leverages vibrant colorways and detailed food photography, along with streamlined typography delivery. Overall, the new flavor-forward brand is as impactful as it is functional, making it easy for consumers across the pond to find and shop.