WANNA FREAK

Design: MABA
Location: Spain
Project Type: Produced
Client: BrandXpansions
Product Launch Location: Spain
Packaging Contents: Snacks
Packaging Substrate / Materials: Foil pouch

A snack that draws from all types of virtual and social expression. A digital native brand, outsider in its category and virtually expressive. A graphic and expressive universe without complexes, like the name, destined to vindicate the authenticity of being a Freak. From a young, demanding perspective, Wanna Freak is an almost virtual, urban, and casual design, verging on freaky, the way older generations look at young people in areas where they give free reign to their creativity.

Flavours ranging from subtle to spicy, enhanced by sensory, visual extravagance, where harmonious shapes and colours form a nebulous graphic, a psychedelic, almost technological universe. Wanna Freak is a proud outsider in the mature savoury snacks category, where visual codes are fully established.

The Wanna Freak family packaging design seasons each crisp flavour in an abstract, expressive way, generating a world of colours, shapes and movement. Each flavour in the range is adopted by an influencer who identifies with it and takes the discussion to different social networks. All the brand’s flavours are available in supermarkets for a limited time only, inviting the audience to come together or get left out of the social game launched by the community.