Murcia, España

El Hombre Bacalao is a frozen fish brand that presents a casual and very unique language for the frozen category. Colours and textures show a brand that is recognisable and lively in its expression. The textures of fish skins are reinterpreted in a universe of colour, shapes and textures, to narrate the freshness of fish with renewed codes for the frozen category.

The octopuses, as if they were an ice-cream item, are presented in tubs, which turn the product into a lively and fun-filled being.

A treatment for this category outside the conventional codes and which establishes a relationship with the users based on sympathy.